{"product_id":"hisense-4k-prj-ust-3000lm-incl-100-alr-100px3pro","title":"Hisense Laser Projection TV, 3000 Ansi Lumens, 4K resolution, UST, Incl 100\" ALR - 100PX3PRO","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eDolby Atmos\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eImmerse yourself in sound like never before with Dolby Atmos. This audio technology creates a 3D sound space, making you feel like you’re in the middle of the action. Every whisper, explosion, and musical note comes to life with incredible clarity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eDolby Vision\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eDolby Vision takes Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema's viewing experience to a new level with superior brightness, contrast, and colour. It's the same technology used by filmmakers, bringing a stunning, dynamic picture that’s closer to the director’s original vision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eMEMC Technology\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eMEMC (Motion Estimation, Motion Compensation) technology enhances picture quality by reducing motion blur. Whether you're watching fast-paced sports or action movies, MEMC delivers smooth and sharp images for a better viewing experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eIMAX Enhanced\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eIMAX Enhanced certification guarantees that your Hisense TV meets the highest standards for picture and sound quality. With IMAX Enhanced, you can enjoy movies and content just as the creators intended, with stunning visuals and immersive audio.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003e4K Resolution\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003e4K resolution provides stunningly clear and detailed images, with four times the resolution of Full HD. Enjoy every scene with incredible sharpness, whether you’re watching a blockbuster movie or your favourite TV show.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eHDR 10\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003eHDR 10 is an advanced high dynamic range technology that optimizes picture quality scene-by-scene. It enhances contrast, colour, and brightness to deliver a more lifelike and dynamic picture, making every scene look its best.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 115%; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2025\/07\/PX3-Pro-1024x576.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-Feature-Collection.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-Cinema-room.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-01.LPU-Laser-Engine.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-02.80-150-Projection-Size.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-03.Ultra-Short-Throw-Technology.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-04.4K-AI-Upscaler.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-05.-Open-Eyes-to-a-Colourful-Universe.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-06.AI-computing.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-07.3000-Lumens-Brightness.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-08.Hight-Native-Contrast-Ratio.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cimg src=\"https:\/\/hisense.co.za\/wp-content\/uploads\/2024\/10\/PX3-09.Dolby-AtmosVision.jpg\" alt=\"Hisense PX3-PRO | 80-150” Trichroma 4K Laser Cinema\"\u003e\u003c\/p\u003e\n\u003cp 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